Japan is renowned for its innovative and traditional beverages, blending centuries-old culture with contemporary trends. Here are some of the drinks capturing attention in Japan today.
Matcha: The Evergreen Star
Matcha, powdered green tea, continues to dominate with its vibrant color and distinct, earthy flavor. Loved for its antioxidants and its unhurried preparation ritual, matcha turns up in everything from lattes and desserts to skincare products. Global demand has put real pressure on supply lately, but matcha remains a cornerstone of Japanese drink culture.
Matcha Meets Espresso: The New Kid on the Block
Cafés have started layering matcha and espresso in the same glass, a drink many menus call a “dirty matcha.” It’s popular with young adults who want a caffeine kick with a softer, greener edge. The earthy matcha and the roasty coffee shouldn’t work together, but somehow they do, and it looks great in a clear glass.
Chuhai and Lemon Sour: Refreshing Alcoholic Options
For those seeking light alcoholic drinks, chuhai (a mix of shochu and flavored soda) and lemon sours are popular choices, especially among younger drinkers. They’re crisp, fruity and sold in nearly every convenience store and izakaya.
Royal Milk Tea and Bubble Tea: Sweet and Comforting
Royal milk tea simmers black tea in milk rather than water, so it comes out smooth and rich. Bubble tea, with its chewy tapioca pearls, keeps its grip on younger crowds in the cities.
Other Notables
- Ramune: A fizzy, nostalgic soda sealed with a glass marble, a summer favourite.
- Calpis: A sweet, tangy fermented milk drink.
- Japanese Craft Coffee: Specialty coffee shops keep growing, with local roasteries and careful pour-over methods.
The Health Trend
Japanese shoppers are also reaching for drinks with added vitamins, probiotics and plant-based ingredients, the idea being something that does you good without tasting like it.
Your turn
Which of these would you order first: matcha, a dirty matcha, royal milk tea or a ramune?
or tell me the one you’d skip
Tell me in the comments →Read next: The Power of Presence: Insights from a Café in Tokyo
